In 2012, Giving Tuesday was started by the 92nd Street Y in New York and the United Nations Foundation as an antidote to the consumerism of Black Friday and Cyber Monday that follows Thanksgiving. Hoping that people would take the same enthusiasm they had for shopping and apply it to giving it began as an idea but with some publicity and a hashtag, #GivingTuesday, they ran with it.
It was a success, #GivingTuesday was born and released, along with marketing advise and social media resources available to any nonprofit that wishes to use it.
The last five years have shown a sharp increase in charity giving on Giving Tuesday (see graph). However, Rachel Hutchison of Blackbaud, who takes most of the online donations, says that what really matters is that people are engaging in causes they care about. (1)
Have you participated in a #GivingTuesday? Maybe this is the year!